Saturday , 1 October 2016
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Starwood Opening Nine Aloft Branded Hotels in Texas

STAMFORD, Conn.– Starwood Hotels announced plans to open nine  Aloft brand hotels in Texas over the next three years.

Starwood will add three more hotels in the Houston area, two in Austin, three in Dallas-Fort Worth, and open its first in College Station.

In downtown Houston, a 165-room Aloft will open in the redeveloped  Stowers Furniture building, a historic building on Fannin Street.

“Aloft is gaining considerable momentum across Texas, fueled by rising demand for high-quality lodging in a number of the state’s fastest growing cities,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The distinct design aesthetic and lively social atmosphere offered by Aloft is proving to be a hit with travelers, which in turn has generated a buzz in the development community throughout North America and beyond.”

Aloft Hotels opening in Texas in the next three years include:

  • Aloft College Station (August 2015)
    Just minutes from the Texas A&M University campus, Aloft College Station is a highly anticipated addition to this bustling college town. Offering 102 rooms and 1,500 square feet of flexible meeting space, the new Aloft is also near Blinn College, the George Bush Presidential Library and Museum, Post Oak Mall, Grand Station Entertainment Center and the restaurants, bars and music venues in the popular Northgate district.
  • Aloft Houston Downtown (2016)
    Aloft Houston Downtown is an adaptive re-use project and will occupy the historic Stowers Furniture Building, built in 1913. Offering 165 rooms and 2,000 square feet of meeting space, the hotel will be ideally positioned at the heart of the Central Business District near several major corporations including Shell Oil, JP Morgan Chase, Chevron and KPMG.
  • Aloft Austin Northwest (2016)
    Aloft Austin Northwest will be ideally located in one of the fastest growing areas of Austin. Featuring 131 rooms and 1,000 square feet of meeting space, the hotel will be adjacent to the Lakeline Mall, the largest indoor mall in Austin, and close to the campus of Dell Inc., Round Rock Sports Center, University of Texas at Austin, Southwestern University and Dell Diamond Baseball Stadium.
  • Aloft Richardson (2016)
    Located within the new 186-acre CityLine development in Richardson, Aloft Richardson will offer 148 rooms and 3,000 square feet of state-of-the-art meeting space. The nine-story hotel will open during the first phase of the massive CityLine development, along with three office towers, a medical office building, residential apartments, restaurants, shops, an entertainment space, a wellness/fitness facility and a 3.5 acre park. Approximately 22 miles from Dallas/Fort Worth International Airport (DFW), Aloft Richardson will help meet the demand for high-caliber lodging on the city’s north side.
  • Aloft Dallas Love Field (2016)
    Aloft Dallas Love Field will be part of a dual-branded Starwood hotel development along with Element Dallas Love Field. Ideally located just one mile from Dallas Love Field Airport (DAL), the 133-room Aloft and 91-room Element will share facilities including 6,500 square feet of meeting space, a swimming pool and fitness center. The hotels will be part of West Love, a 37-acre mixed-use development that will also include apartments and more than 24,000 square feet of retail space,  one mile from Dallas Love Field Airport.
  • Aloft Houston West (2017)
    Aloft Houston West will offer a prime location within the Houston Energy Corridor, a bustling hub with more than 300 multinational and local energy companies. The hotel will offer 117 rooms and 2,000 square feet of meeting facilities in a convenient location at the intersection of I-10 and Houston Chronicle near Westgate, a 20-acre office park now under development. The hotel will be convenient to the offices of numerous large corporations such as BP America, Citgo, ExxonMobil and ConocoPhilips.
  • Aloft Austin Downtown (2017)
    Located near the intersection of 7th and Congress, the 260-room Aloft Austin Downtown will join the 150-room Element Austin Downtown as part of a 32-story dual-branded Starwood development. The Aloft hotel will be walking distance to the live music venues, restaurants and shops in the city’s renowned 6th Street Entertainment District and within close proximity of the Warehouse District, the 2nd Street District, the Austin Convention Center, the University of Texas – Austin campus and the Texas State Capitol Building.
  • Aloft Arlington Entertainment District (2017)
    Ideally situated within the Dallas-Fort Worth metroplex, Aloft Arlington Entertainment District will open within a new mixed-use development known as The Village at Ballpark Way, which will also include retail space and medical offices. Featuring 136 rooms, an outdoor Splash pool, fitness center and 580 square feet of flexible meeting space, the new hotel will be just minutes from attractions including AT&T Stadium and Six Flags Over Texas.
  • Aloft Shenandoah – Near the Woodlands (2018)
    Aloft Shenandoah – Near the Woodlands will be well positioned directly across I-45 from The Woodlands, one of the country’s premier master planned communities and a leading business center, located 27 miles north of downtown Houston. Nearby corporations include ExxonMobil, Halliburton and Chevron Phillips.
“Aloft is experiencing phenomenal growth in Texas, in addition to key markets across the globe, due to the tremendous appeal of the brand’s tech-forward mind-set, vibrant social scene and innovative global programming,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “On the cusp of opening its 100th hotel worldwide, Aloft remains one of the fastest growing brands in the history of hospitality with a rapidly growing pipeline.”
Aloft hotels feature modern design, loft-like rooms and innovative technologies for the early adopter. Known for its buzzing social scene and innovative global music programming, Aloft Hotels has put the spotlight on up-and-coming artists since the brand’s 2008 inception with of Live At Aloft Hotels, the signature ongoing music series offered at every hotel worldwide. The popular, no-cover acoustic sets showcase emerging talent with live, intimate performances in WXYZ bars for both guests and music-loving locals

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