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NewcrestImage Developing a Four-Hotel Campus in Frisco Station

Rendering of Frisco Station.

Rendering of Frisco Station.

FRISCO, TexasNewcrestImage, a Texas-based hotel firm, is developing an ambitious 4-brand, 600-room “lifestyle hotel campus” with four new hotels at Frisco Station, a 242-acre, mixed-use development located in the Frisco community, near Dallas.

The four new hotels will be affiliated with Marriott, Hilton and Hyatt.

The hotel campus – near the intersection of Dallas North Tollway and Warren Parkway – will include a dual- brand AC Hotel and Residence Inn, both by Marriott, featuring about 300 rooms plus a Canopy by Hilton and a Hyatt Place, each featuring about 150 rooms.  AC and Canopy are chic lifestyle brands, while Residence is an upscale extended-stay brand and Hyatt Place is a select-service brand.

The hotel campus is being architecturally-designed to serve as the anchor to “The Hub” at Frisco Station, which will be the centerpiece of the 242-acre development.

At full build out, the Hub will have 200,000 SF of unique food and beverage outlets and diverse retail surrounded by the project’s parks and trails system. The Hub will support the project’s office and residential elements.

“Today’s travelers want new hotel solutions, so our properties are constantly evolving, improving, and pushing the boundaries in design, amenities, and services,” says Mehul Patel, chairman and CEO of NewcrestImage. “Our four hotels at Frisco Station will dramatically raise the bar for how we make guests comfortable and how our guests make memories.”

Construction on the hotels will take place in two phases, with three hotels — the AC, Residence, and Canopy — scheduled to break ground in January of 2017 and the first openings anticipated in June of 2018.  Construction of the Hyatt Place is expected to begin during 2017.

The project represents one of the largest projects to date by Dallas-based NewcrestImage, which began operations in 2013

The hospitality campus is an essential component for making Frisco Station a premier North Texas destination,” said Mike Berry, president of Hillwood Properties, which serves as master development partner for Frisco Station. “With its strategic location as the anchor to ‘The Hub’ at Frisco Station, the hotel campus will drive foot traffic and fuel energy throughout the development by both overnight guests and meeting attendees.”

The hospitality campus is the latest project to be announced for the Frisco Station project. Last month, VanTrust Real Estate announced plans to develop a 228,000-SF speculative office building.

Upon completion, Frisco Station will include more than five million square feet of office and corporate campuses and 2,400 urban living units.

Frisco Station is being developed by the Frisco Station Partnership, which is composed of Rudman Partnership, Hillwood Properties and VanTrust Real Estate.

NewcrestImage has a portfolio of 21 hotels, with another 12 hotels under construction or in development including renovation of historic sites in Cincinnati, New Orleans, Houston and Dallas. It developed the first AC Hotel in the United States, located in the French Quarter of New Orleans. NewcrestImage is developing an AC Marriott in downtown Houston.

July 5, 2016

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