HOUSTON — Move, Inc. announced the expansion of its suite of free marketing tools with the acquisition of certain assets of eFrogPond, Inc. an integrated communications and marketing solutions provider best known for its Housing Trends eNewsletter. Move, Inc. is the operator of TOP PRODUCER Systems and REALTOR.com.
The FrogPond organization was created by Houston entrepreneur Susie Hale.
The Housing Trends eNewsletter will continue to function in its present form and Top Producer Systems CRM subscribers can distribute Housing Trends eNewsletters automatically to their customers. Going forward, subscribers can expect an enhanced look and feel with an expanded choice of graphics and content sources, as well as better integration with Top Producer.
“At Move, Inc., we offer brokers and agents a well-rounded suite of marketing tools with a broad spectrum of consumer touch points and lead generation opportunities. The Housing Trends eNewsletter is an essential addition to our catalog of free solutions,” said Steve Berkowitz, CEO of Move, Inc. “We expect to see a significant expansion in the value it already provides agents as we add comprehensive content resources, graphics and integrated distribution options with tools like Top Producer.”
The Housing Trends eNewsletter is highly successful, with approximately 1 million page views per month and 50,000 real estate agent and broker subscribers. Real estate professionals use this industry-leading marketing resource to share pertinent real estate statistics and news stories with current and perspective clients. Agents and brokers are also able to seamlessly incorporate their branding and contact information into the design of the newsletter.
“Move is the perfect fit for the Housing Trends eNewsletter. When considering a new owner, I was looking for a company that I knew could expand on our current success and provide opportunities for enhanced features such as automatic email distribution,” stated Susie Hale, creator of the Housing Trends eNewsletter. “Move, Inc. has these capabilities, as well as comprehensive content solutions that I know will enrich our newsletter and add value to the professionals it serves.”
As part of this acquisition, Susie Hale, creator of the Housing Trends eNewsletter, will assist the Move, Inc. team by continuing her existing role of overseeing the newsletter and personally attending to its subscribers. Hale built this newsletter program from the ground up and brings vital knowledge about the product and deep industry experience to her new role on the Move team.
Susie Hale, wife of Houston Association of Realtors Bob Hale, is a well known figure in residential realty.