BREAKING NEWS

RNR Real Estate Briefs – Texas & more

Houston Design District Adds Modern Apartments

Green Builder: AI, Sustainability are the Future, Beazer CEO Says

Walmart’s ‘Store of The Future’ Prototype Opens in Houston

Toll Brothers debuts 55 and up community in Houston

What Led the ‘Joy Score’ in Home Remodeling?

REALTY NEWS REPORT - Logo

Downtown Houston
RNR-RalphBivinsProject-Interviews
  • Home
  • Categories
    • Breaking News
    • Houston
    • Residential
    • New Development
    • People
    • Office
    • Multi-Family
    • Capital Markets
    • Texas
    • Retail
    • Hospitality
    • Industrial
    • Land
    • Lease Brief
    • Medical
    • National
    • Realty News Report
    • Trades
    • Uncategorized
  • Archive
  • Subscribe
  • The Ralph Bivins Project
  • About
  • Contact
FacebookLinkedinYoutubeEmail
REALTY NEWS REPORT - Logo

CBRE Announces New Branding

by Realty News ReportDecember 13, 2014
Share0
Bob Sulentic
Bob Sulentic

LOS ANGELES– CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, has announced the launch of its new global brand positioning – transforming real estate into real advantage – along with a platform to express the positioning inside and outside the company, Build on Advantage.

“With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and chief executive officer.

CBRE has built the world’s leading commercial real estate services and investment firm through strong organic growth driven by its commitment to creating exceptional outcomes for clients, a disciplined acquisition and integration strategy, and a relentless focus on attracting and developing the industry’s best talent.

Paul Suchman, CBRE’s chief marketing officer, said the “Build on Advantage” brand positioning marshals CBRE’s collective strengths, including its industry-leading professionals, broad geographic and business line footprint, and wide-ranging expertise.

“The timing is right,” said Mr. Suchman. “Firmly established as the leader of our sector, we now set our sights on becoming recognized as a premier professional services firm across all industries. We spent much of 2014 uncovering our true strengths and differentiators and hearing from clients about why they entrust us with their real estate. The answer lies in the competitive advantage we create for our clients. Time and again— in every market, every day—CBRE turns real estate into commercial advantages that yield transformational business value. It is this insight that underpins our new brand positioning and drives our ambitions for CBRE.”

CBRE is executing the new brand positioning in its more than 350 offices globally and is launching the first phase of a global advertising campaign today. The ads will appear in business publications in the U.S., U.K., Hong Kong and Australia, and will continue through 2015. CBRE’s sector-leading global research, marketing collateral and owned-media properties, including its website and social media, will also reflect the brand positioning.

Share0
previous post
Dave Liniger Back as CEO of Re/Max, Ms. Kelly Stepping Down
next post
Rosemont Realty Buys Office Building in Houston’s Energy Corridor

Related posts

RNR Real Estate Briefs – Texas & more

Realty News ReportMay 17, 2025

Houston Design District Adds Modern Apartments

Realty News ReportMay 14, 2025May 14, 2025

Green Builder: AI, Sustainability are the Future, Beazer CEO Says

Realty News ReportMay 13, 2025

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Search News

CommGate
new version
ECD-RealtyNewsReport-Ad-300x250
Partners Ad
CBRE Ad
Arch Con Corporation Ad
Hines Ad
Avera Ad
RNR Ad 030124
Ziegler Cooper Ad
Lee & Associates Ad
2021 Realty News Report Ad
RNR - Lincoln Property Company
Hal Gordon - Property Tax Lawyer
Hunington Ad
230725-RNR_Digital-Ad_Red
Hunington Ad

Let's Connect

logo
About US
Author Ralph Bivins is editor of Realty News Report, which covers regional and national news. Bivins recently received the Gold Award for Best Column in the National Association of Real Estate Editors Journalism Competition. Contact us
Follow us
FacebookLinkedinYoutubeEmail
@2022 All Right Reserved. Powered by CGS Digital Marketing
REALTY NEWS REPORT - Logo
FacebookLinkedinYoutubeEmail
  • Home
  • Categories
    • Breaking News
    • Houston
    • Residential
    • New Development
    • People
    • Office
    • Multi-Family
    • Capital Markets
    • Texas
    • Retail
    • Hospitality
    • Industrial
    • Land
    • Lease Brief
    • Medical
    • National
    • Realty News Report
    • Trades
    • Uncategorized
  • Archive
  • Subscribe
  • The Ralph Bivins Project
  • About
  • Contact