DALLAS – Redfin, a Seattle-based residential brokerage firm, has formed Redfin Mortgage, which will be based in Dallas.
Redfin Mortgage will begin issuing loans in the first half of 2017, initially serving customers in Houston, Austin, Dallas, and San Antonio before entering other markets.
Redfin Mortgage, led by former BBVA mortgage banker Jason Bateman, will initially focus only on customers who use Redfin agents.
“Redfin Mortgage will put the customer first through a combination of technology and personal service,” said Redfin CEO Glenn Kelman. “This approach to mortgage is the same that has made us successful serving more than 75,000 customers buying and selling homes. We’ll meet customers through digital channels to lower customer acquisition costs. We’ll hire our own mortgage advisers with incentives that reward service, not just sales, so customers get advice they can trust. We’ll track every aspect of the closing in a single system used by mortgage advisers, real estate agents, title experts and the customer so everyone works together on an on-time closing.”
By integrating the mortgage operation with Redfin’s existing brokerage and title businesses on a single technology platform, the ultimate goal is an entirely digital process, with better service, a faster closing and lower fees, the company says. Redfin pays its real estate agents based on customer satisfaction and uses technology to reduce transaction fees.
Jan. 28, 2017 Realty News Report Copyright 2017