HOUSTON – (Realty News Report) – Hines has unveiled “The 1100 Experience” in a downtown Houston skyscraper.
A key part of a lobby renovation of the 1100 Louisiana building, the “Experience” is a 32-foot digital display in the largest commercial office indoor digital installation of its kind in downtown Houston. This new digital platform will display a myriad of art and local talent from the Houston region.
“Ownership wanted to capitalize on an already vibrant lobby and further enhance its experience through the integration of large-scale digital media,” Hines Senior Property Manager Mark Janssen. “We worked with a team of innovators and have a great plan in place to bring a wide variety of unique content to tenants and visitors of 1100 Louisiana through a unique partnership with the community.”
Hines teamed up with global architecture and design firm Gensler to create the one-of-a-kind, immersive digital brand experience. The 1100 Experience, will feature hours of unique digital experiences including content that is dynamically generated around several themes. Also, the 1100 Louisiana experience incorporates content and digital art created by Houston’s visual and performing arts institutions, non-profit institutions, university students, local artists, NASA and many others. Three Texas universities have already signed up to contribute to the content and are working to adapt the curricula of their Digital Art departments around the new LED canvas.
The 1100 Experience is designed to constantly generate original content, drawing from four main themes: Beauty in Data, Change of State, Imagination Room, and Living Wall. The featured project was a collaboration of Gensler’s Digital Experience Design group and Brand Design teams–utilizing expertise from its Houston and Chicago offices. The original content was created by the digital developers at Float4 of Montreal.
“In the context of today’s competitive real estate market, 1100 Louisiana was looking for a way to differentiate the property while providing an amenity that was entertaining and memorable,” said Jerry Alexander, Gensler Principal in Charge of the Project. “Additionally, Hines was looking to better connect to the community and provide a platform for partnership. We had a goal to create a series of experiences for tenants and guests that were new every time, familiar, yet always changing. Our hope is to attract people to the space and get them to want to pause in their day, stay a while and connect with others. Hines wanted to help celebrate the best of Houston while providing an immersive and memorable experience unique to the central business district.”
Developed and managed by Hines, 1100 Louisiana is a 1.4 million-square-foot, 55-story office tower located in downtown Houston. Clad in Spanish Rose granite, the building was designed by Skidmore, Owings & Merrill and was completed by Hines in 1980. Hines has served as property manager since it was originally developed.
Colvill Office Properties leases the building, which is 99 percent leased to tenants including: Enterprise Products Partners, L.P.; King & Spalding LLP, Ryder Scott Company, L.P. and Gibbs & Bruns, L.L.P.; among others.
The recently completed ground-floor renovations include a hotel-inspired lobby with new furnishings and new stone wall finishes.
As part of the lobby renovation, Hines and Gensler retained NanoLumens to design the display.
AV design-build integrator Conference Technologies installed and commissioned the 576-SF LED wall for the lobby, which will be a community art piece and bring visual impact to a pillar of the commercial business district.
The 2.5mm pixel pitch display has a tightly compacted density, which means the resolution is impeccable and the exhibited images are crisp. “With this pixel capability, it is an excellent display for creative content to be developed and pushed to the limits,” said John Powell, Conference Technologies Inc.’s Regional Vice President.
Oct. 14, 2019 Realty News Report Copyright 2019
Read The New Book by Ralph Bivins, Editor of Realty News Report
Houston 2020: America’s Boom Town – An Extreme Close Up
Available on Amazon http://tiny.cc/4a2g6y