EMERYVILLE, Calif. – ZipRealty, an online technology-enabled residential real estate brokerage company, has launched the second generation of Zap, a real estate technology solution for agents, brokers and home buyers. Zap combines ZipRealty’s industry-leading CRM with its website and mobile application, the most powerful suite of real estate marketing tools in the United States. Zap fully integrates these dynamic platforms to give prospective home buyers superior customer service, while providing agents with insight into their clients’ online home search activity.
“Zap is an end-to-end real estate solution,” says Van Davis, President of Brokerage Operations for ZipRealty. “It helps agents identify ‘high-probability’ customers – those more likely to execute transactions – monitor their online search parameters, such as their preferred neighborhoods and pricing preferences, and respond when and how the customer prefers,” he says.