WASHINGTON – The National Multi Housing Council, an apartment industry group of owners, managers and developers, has changed to the National Multifamily Housing Council. The new name helps important stakeholders outside of the industry, namely policymakers, better understand the focus of the organization, the organization said in a statement.
The organization also unveiled a new logo and a new tagline, “Apartment Leadership Resides Here.”
“What we’re launching today is much more than just a new logo,” said Doug Bibby, NMHC President. “An organization’s brand is everything it says and everything it does. We’ve spent the past 18 months working with two of the leading brand consultants in the country – Forge Branding and Pentagram Design – to create a strong foundation for NMHC’s brand going forward.”
“The industry has changed significantly from its mom-and-pop roots,” explained Bibby. “And so has NMHC, having expanded beyond just advocacy into research, best practices, events and conferences, public relations and high-level networking opportunities.”
“This new brand is designed to bridge the gap between who we were 36 years ago and who we are today, and it is designed to better reflect the sophistication of the now $1.1 trillion apartment industry,” said Bibby.
“The most visible elements of our rebranding are the new logo and new look,” said Kim Duty, Senior Vice President for Public Affairs and Industry Initiatives. “But we’ve also created a new brand mission and brand tenets that we’ll use to apply to our strategic plan to ensure we are building on our vision. This will result in a number of new initiatives in the coming months, including a new web site, new newsletters and an update of many of our other services.”