HOUSTON – (Realty News Report) – The Trendmaker Homes brand – a fixture in Texas homebuilding since 1971 – is no more.
The builder’s parent company, Tri Pointe Homes, said Trendmaker Homes, along with five other builders in the Tri Pointe are all being rebranded under a single name – Tri Pointe Homes Inc.
Tri Pointe Homes is the 16thlargest homebuilder in the nation with $3 billion in revenue, according to Builder magazine.
Playing into another major trend – the exodus out of the high-tax state of California – Tri Pointe also announced Tuesday it has moved its headquarters from Irvine, Calif. to Incline Village, Nev. in the Lake Tahoe area. (A number of companies, including Charles Schwab and Hewlett Packard Enterprises, and Telsa billionaire Elon Musk, have moved from California to Texas in recent months.)
In Houston, Trendmaker Homes has been a significant home builder, focusing on the move-up buyer, delivering houses that are larger and superior to starter homes. In most years, Trendmaker was building more than 500 homes annually.
Former Trendmaker President in Houston, Will Holder, was a prominent spokesman for the building industry for many years and he was president of the Greater Houston Builders Association in 2012.
Trendmaker entered the Austin market in 2015 and Dallas in 2019.
Trendmaker was one of five regional builders that had been subsidiaries of Weyerhaueser Co., one of the world’s largest lumber and building products companies.In 2014, the builders were acquired by TRI Pointe Homes for $2.8 billion.
“Our merger with WRECO (Weyerhaueser) and the acquisition of its five regional homebuilding brands in 2014 transformed us into one of the largest home building companies in the country, and the multiple brand approach we inherited has served us well over the past six years,” said Tri Pointe Homes Chief Executive Officer Doug Bauer. “During that time, we successfully established an overarching vision and culture across the company while fostering the long-standing, trusted relationships our local leadership teams have forged over the years with land sellers and trade partners. That pillar of operating as the best of big and small, with local expertise and relationships backed by company-wide financial resources and powerful technology platforms, will continue to define Tri Pointe Homes as we look to the future.”
Trendmaker and the other builders will keep on building houses, of course, just with another brand name.
Importantly, the Tri Pointe Homes name will be able to grow brand awareness across the nation and could open the door for expansion into other states.
“The strategic decision to operate as one brand comes as we continue to organically grow our divisions across the country and look to drive more operational efficiencies at all levels of the organization,” said Bauer. “Operating as one brand will allow us to concentrate our functional efforts around one brand instead of six while creating a stronger national awareness for the company.”
TRI Pointe’s and its six regional homebuilding brands, had operated Tri Pointe Homes in California, Colorado and the Carolinas; Maracay in Arizona; Pardee Homes in California and Nevada; Quadrant Homes in Washington; Trendmaker Homes in Texas; and Winchester Homes in Maryland and Northern Virginia.
Tri Pointe Homes is traded on the New York Stock Exchange
Jan. 20, 2021 Realty News Report Copyright 2021
File: Trendmaker Homes Changes Name to Tri Pointe Homes
File: (2) Doug Bauer. Winchester Homes. Trendmaker Homes Changes Name to Tri Pointe Homes. Maracay. Pardee Homes. Irvine. Incline Village Nevada.
Caption: Trendmaker model home in Grayson Woods in Houston. Photo: Courtesy Tri Pointe Homes.