Are Realtors Using AI?

WASHINGTON – (By Dale King, Realty News Report) – Artificial Intelligence –widely known as AI – is a transformative technology enabling machines to perform human-like problem-solving tasks.

Real estate agents who are Realtors have begun adding AI to their digital toolboxes, says the 2025 Technology Survey compiled by the National Association of Realtors. And while use of the high-tech platform is still in its early stages, many users report positive outcomes.

In the meantime, Realtors continue to boost productivity in the work environment by using a variety of traditional digital tools such as eSignature, social media and drone photography to serve their clients’ needs more effectively.

The recently released report queried NAR members to better understand how technology in general is shaping the real estate market and how agents view its role in their businesses.

“These results show a profession that is adapting quickly to technological change while prioritizing client satisfaction,” said NAR Deputy Chief Economist Jessica Lautz. “Technology continues to be a powerful force in real estate, driving efficiency and marketing innovation. But at the heart of it all remains the trusted relationship between the agent and client.”

Key findings from the 2025 Technology Survey include:

ARTIFICIAL INTELLIGENCE

An overview of AI as it is used in the real estate business helps explain some of the tech system’s advantages. AI uses machine learning and data analytics to automate tasks, enhance property valuations, improve property searches, streamline property management and predict market trends.

The NAR survey came up with the following conclusions about AI usage:

How often do agents use AI tools? Survey respondents said 20% use them daily, 22% weekly, 27% a few times a month. Thirty-two percent have not yet used AI.
Impact of AI on business: 17% reported a significantly positive impact; 33% saw a moderately positive impact and 46% said AI had no noticeable impact.
Top AI tools used: ChatGPT by OpenAI (58%) is an interface that allows users to interact with a chat application. Gemini by Google (20%) is Google’s AI assistant for help with writing, planning, brainstorming, etc. Copilot by Microsoft (15%) is also an AI companion.

Top Digital Tools

The NAR survey says eSignature (79%) remains the most widely used technology by agents who are Realtors, followed closely by social media at 75%.
Drone photography and video are used by 52% of agents, while 46% report using AI-generated content (in particular, to compose listing descriptions).
A total of 38% of respondents use tech tools to set up virtual tours.

TOP TECHNOLOGIES

Those who responded to the NAR survey listed the following as their favored technologies:

Social media, 39%
Customer relations management, 23%
Local MLS, 17%
Brokerage websites, 13%
Digital ad campaigns, 12%
Business websites, 12%
Email marketing, 11%

Client response to technology

82% said their clients responded very positively or positively to the integration of technology in the buying and selling process

Brokerage support

Two out of three agents either agree (38%) or strongly agree (29%) that their brokerage provides all the tech tools they need

Monthly technology spending

34% spend between $50–$250 per month on tech tools for their real estate business
20% spend between $251–$500 per month
24% spend over $500 per month

Cryptocurrency

One in four NAR members have either invested in cryptocurrency (14%) or plan to invest (11%)
9% have had clients ask about using cryptocurrency in real estate transactions

High tech still catching on

While many Realtors have made digital and AI technology part of their business modalities, others are just getting on board the tech train and are learning the various procedures as they go. The NAR survey listed the following:

59% of Realtors use some emerging technology but are still learning.
21% of Realtors have heard of emerging technologies but haven’t used them.
33% of respondents found AI to have a moderately positive impact on their real estate business.

Survey conclusions

45% of Realtors said clients responded very positively to the integration of technology in the buying and selling process.
38% of respondents agree that their brokerage provides them with all the technology tools they need to be successful in their jobs, and 29% strongly agree with that assessment.
Over the past 12 months, 34% of respondents spent on average of between $50-$250 monthly on technology to use in their individual real estate businesses.

66% of Realtors say they embrace new technology primarily to save time.
64% of Realtors say their motivation for adopting new technology is to enhance the client experience.

Sept. 29, 2025, Copyright Realty News Report, 2025

Mark Your Calendar

CommGate will host its Economic Outlook –Wednesday, Oct. 15 from 3 to 6 p.m. at the Houston Country Club. Economist Ted C. Jones, PhD, will present an economic forecast examining trends that will shape the real estate market in the coming year. Following the presentation, connect at a networking social with beverages and hors d’oeuvres. Free for members of CommGate, CCIM, and SIOR. Non-members $50. For information: click here.

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